I recently saw an advertisement in Shape magazine for “truvia” that caught my eye.
“Our new sweetener is born from a leaf, not in a lab. Meet the leaf of the stevia plant. The proud parent of our new natural sweetener. We just give it water. We give it sun. Next, we steep it in a process like making tea. Ultimately, this little leaf gives back a recipe for sweetness that’s both delicious and 0-calorie guilt-free. It’s a miracle of nature, not chemistry. Enjoy. Find it at your grocery store. Find out more at truvia.com.
Being the curious consumer I am, I did a little research.
Stevia rebaudiana Bertoni: an herb in the sunflower family (Asteraceae) which grows in Paraguay & Brazil, up to 300 times sweeter than sugar, stevia has a “negligible effect” on blood glucose, in 1991 the United States banned stevia unless it was listed as supplement.
Truvia: consumer brand of stevia made of erythritol (a sugar alcohol) and Rebiana (cleared as a safe food sweetener), jointly marketed by Cargill and the Coca-Cola company.
What I find truly interesting about truvia sweetener is that a Coke is directly involved in it’s creation and it’s marketing. Might the soda manufacturing companies be taking a hit as people recognize their unhealthy and incredibly addictive drinks? Also, on the website, truvia is clearly classified as a non-organic sweetener.
I have yet to try truvia, but if I see it available, I probably will. I’ve tried many (many!) artificial sweeteners and while I prefer to bake with regular ‘ol cane sugar, I prefer Splenda in my coffee or tea right now. Thankfully I’m not sensitive to artificial sweeteners and so I have plenty of choices to keep my sweet tooth happy!
What other people are saying about truvia:
What To Eat’s Marion Nestle: Cargill’s Truvia (Stevia) comes to tow
WebMD‘s Miranda Hitti: Truvia, Made From Stevia, Being Sold Online and in Certain N.Y. Supermarkets
Baltimore Sun‘s Meredith Cohn: It’s called Truvia: The newest sugar substitute comes from the stevia plant
Ruth from Blisstree Media: New in the Market: Truvia Natural Sweetener
Mark from Mark’s Daily Apple: Is Truvia Safe?
What do you have to say about truvia?